Shotinger
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FOUNDER & PUBLISHER

Emeric Durand

Creative Technologist & Lead Architect of Shotinger · Montpellier, France

Computer Systems & AI Consultancy (NAF 62.02A) Registered Publisher (SIREN 829 227 578) European Union (Paris Region)

About & Editorial Mission

Emeric Durand is the founder, publisher, and lead developer of Shotinger. With extensive experience in computer vision, cloud infrastructure, and software engineering, he created Shotinger to eliminate the prohibitive cost, logistical complexity, and turnaround delays of commercial product photoshoots.

As director of publication (Legal Notice), Emeric oversees all technical research, benchmark testing, and guides published across the Shotinger knowledge base. His work focuses on:

  • Garment & Material Fidelity: Neural image processing techniques preserving fabric drape, weave texture, and accurate Pantone colorways.
  • Specular & Optical Physics: Macro reflection reconstruction on precious metals, cut gemstones, and transparent glass.
  • Commercial Conversion Optimization: Data-backed frameworks for on-model vs. flat-lay photography on Shopify, Amazon, and DTC channels.
Direct Contact

Need technical insight or partnership?

Reach out directly for editorial inquiries, commercial API integrations, or feature questions.

contact@shotinger.com
Published Guides & Research

Articles & Tactical Playbooks by Emeric

All guides
Apparel

How to Photograph Clothes to Sell Online: Complete Guide

Learn how to photograph clothes to sell online with better lighting, backgrounds, angles and styling. Compare flat lay, mannequin, on-model and AI workflows.

13 min read
Apparel

AI Model Generator for Clothing Brands: Virtual Casting Guide

How DTC clothing brands use virtual AI models to display apparel across body types, skin tones, and locations without booking physical shoots.

5 min read